Travel and the mobile web

The impact of the mobile web on travel: 31% of passengers use a smartphone to check-in for their flight and 17% use a mobile boarding pass (this percentage is not higher only because many airports and airlines still aren't equipped to use this technology to its fullest capability. In fact, 73% of travelers said they would use mobile boarding passes if they could).

Traveler in general are heavy users of smartphone devices, and use them for a range of travel related activities such as information search, maps, and booking hotels, car rental, flights, etc.